BookHero's public page is the meeting point between your clients and your business. It's where they see what you do, decide if they trust you, and book. In 5 seconds of scroll. Most of these decisions are purely visual - the page aesthetic sells or scares before the client even reads descriptions.
Good news: customizing is simple. You don't need a designer, you don't need Photoshop, you don't need hours. 5 pieces you control, configured in 30-45 minutes, transform your page from anonymous visitor into a place with personality. Here's each one.
The 5 pieces you control
1. Logo (transparent PNG)
2. Cover photo (banner)
It's the big image at the top of the page, below the logo. Immediately sets the tone of the experience. Bad photo = amateur feeling; good photo = perceived competence.
- Ideal size: 1600x600 pixels (8:3 ratio, widescreen format).
- Minimum size: 1200x450 px for decent quality on mobile and desktop.
- Format: JPEG (smaller weight) or WebP (superior quality).
- Recommended content: photo of the space (interior, counter), team photo, or completed work photo.
- Avoid: generic stock photos, social media photos without permission, photos with people centered staring at camera (too personal).
| Sector | What works best |
|---|---|
| Hairdresser / barbershop | Photo of space with empty but lit chairs, or work close-up |
| Esthetics / spa | Photo of treatment room clean, with welcoming atmosphere |
| Manicure | Hands with finished nails in artistic close-up |
| Tattoo | Recent large tattoo, not from your own arm |
| Personal trainer | Training space with natural light, no faces |
| Physiotherapy / clinic | Clean professional treatment room |
| Pet grooming | Recently groomed animal in calm pose |
3. Brand color
Appears on buttons, links, titles, hover states. It's a subtle but powerful identity signal. Wrong color makes the page ugly in seconds.
How to pick:
Look at your existing identity
Have a color on Instagram? Logo? Business card? Use that. Coherence > creativity.
If you don't, pick a color reflecting the sector
Hairdresser/esthetics: warm tones (pink, gold, terracotta). Health: calm tones (blue, green). Tattoo: blacks, grays, red. Fitness: orange, energetic red.
Avoid extremes
Don't pick neon, don't pick pure black (contrast issues in dark mode). Mid-tone works better.
Test in light and dark mode
BookHero supports both auto-detected device modes. Chosen color should read well in both.
4. Short description
It's the sentence at the top of the page explaining who you are in one line. Equivalent to the slogan in the storefront. Must communicate concrete value, not generic fluff.
| Fail | Works |
|---|---|
| Beauty and wellness with quality | Hairdressers specialized in natural colors, in Cascais |
| Professionals at your service | Traditional men's barbershop, no-wait service |
| Excellence in manicure | Nail studio with premium gel and nail art in Lisbon center |
| Quality healthcare | Sports physiotherapy specialized in runners |
Right-column examples work because: 1) they say what you do specifically, 2) localize geographically, 3) signal a differentiating value. Left ones are generic - could apply to any business.
5. Work gallery (optional, but recommended)
Add up to 6 photos of your work that appear before the service list. It's the chance to show real results before the client decides to book.
- Recommended size: 1200x900 px or similar (4:3 or 3:2 ratio).
- Format: JPEG or WebP.
- Content: before/after, recent work, store atmosphere photos.
- Variety: mix close-ups (detail) with wider views (context).
- Update: swap 1-2 photos every 2-3 months for the gallery to feel fresh.
Coherence with other channels
The BookHero page doesn't live alone. Potential clients arrive there via Instagram, Google, or business card. Visual coherence between all channels multiplies trust.
- Same logo on BookHero, Instagram bio, Google Business, business card.
- Same color palette across all.
- Similar typography where applicable (logo, posters).
- Similar tone in descriptions - if you're casual on Instagram, be casual on BookHero page.
- Photos of same style (same light, same framing type).
Custom URL: your slug
Your page URL is bookhero.app/your-slug. The slug is the part you choose - it's part of the identity. Best practices:
- Short: 3-15 characters ideal. Longer = harder to share verbally.
- No special characters (no accents, no excessive hyphens).
- Recognizable: use the business name or clear variation.
- Pronounceable: must be easy to say out loud (you'll share verbally).
- Stable: change with care - already-shared links (Instagram, Google) stop working if you change.
Common customization mistakes
- Low-resolution logo: appears pixelated on mobile. Always use 1000x1000+ if possible.
- Very personal cover photo (your face centered): I want to talk to you feeling, not I'll book.
- Extreme brand color (shock pink, neon yellow): destroys readability.
- Generic description: client doesn't see what differentiates you.
- Gallery with old/inconsistent photos: breaks the professional feel.
- Changing slug halfway: shared links stop working.
Recommended setup in 30 minutes
Logo (5 min)
Upload transparent PNG in Business page > Identity. If you don't have one, make a simple version in Canva first.
Cover photo (5 min)
Take or pick a space/work photo. Upload at 1600x600 px. Doesn't need to be perfect - decent is enough.
Brand color (3 min)
Color picker. Pick based on existing identity or sector. Verify it reads well.
Description (5 min)
Write a unique sentence that says: what you do, specialization, location. Iterate 2-3 times until good.
Gallery (10 min)
Upload 4-6 photos of your recent work. Doesn't need to be definitive portfolio - improves over time.
Verify on mobile (2 min)
Open the link on phone. Confirm everything appears well. Color reads? Logo right size? Description doesn't crop?
Frequently asked questions
Can I have different color for different services?
No - brand color is single for the whole page. If you want to visually differentiate services, use service groups (categories) with clear names instead of different colors.
Can I hide BookHero branding?
On paid plans (Pro/Enterprise), BookHero branding is minimal/removable. Free/Starter keeps discreet credit in footer. On any plan, the page is YOUR brand front and center, not ours.
How many times can I change the customization?
No limit. Changes apply immediately on the public page. A client visiting the next hour sees the new version. We recommend not changing too often to maintain coherence.
Can I have different pages per staff?
No. There's one public page per business. Each staff member appears in the professionals list (with photo and name) but doesn't have a sub-page. For separate sites per professional, each would need their own business in BookHero.
And positioning specific services as featured?
In Business page > Services, you can manually order. Putting your star service at the top is the way to highlight. There's no separate hero/feature system for now.