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Terms of Service

The rules that apply to you and to us when you use BookHero. Read carefully, by creating an account you accept these terms.

Last updated: May 30, 2026

1. Who we are and what you accept

These Terms of Service ("Terms") govern your access to and use of BookHero (the "Service"), a booking and customer management software operated by Globaluminate, Lda, a company registered in Portugal under tax number (NIPC) 518729877, with registered office at Av. Peregrinação 6, 4 Esq, 1990-357 Lisboa, Portugal ("BookHero", "we", "us").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

2. The Service

BookHero is software that helps independent professionals and small businesses manage appointments, clients, communications, payments and a public booking page. The Service is provided as a hosted, multi-tenant platform accessible over the internet.

We may update, change or remove features at any time to improve the Service.

3. Eligibility

You must be at least 18 years old and legally able to enter into a binding contract to use the Service. By creating an account you represent that you meet these requirements and that any information you provide is accurate and complete. If you use the Service on behalf of a business, you represent that you have authority to bind that business to these Terms.

4. Your account

  • You are responsible for maintaining the confidentiality of your credentials and for all activity under your account.
  • You must use a real, monitored email address. We may use it to send you operational, transactional and security notices.
  • You must notify us promptly at management@bookhero.app if you become aware of unauthorized use of your account.

5. Free trial, subscriptions and billing

  • We may offer a free trial period at our discretion. The length and conditions of any trial are stated at sign-up and may change for new accounts.
  • After the trial, continued use of the Service requires a paid subscription, billed monthly in advance.
  • Payments are processed by our third-party payment processor. By subscribing you authorize us (and our payment processor) to charge the payment method on file at the start of each billing cycle until you cancel.
  • Prices are shown excluding VAT (or, outside the EU, excluding any local sales or consumption taxes) unless stated otherwise. Applicable taxes will be added at checkout in line with the law that applies to your location.
  • We may change prices for future billing cycles. We will give you reasonable advance notice (at least 30 days) by email or in the application. Continued use after the change takes effect constitutes acceptance.
  • You can cancel at any time from your account. Cancellation stops the next renewal; the current billing period is not pro-rated.

6. Refunds

  • Subscription fees are generally non-refundable. We do not refund partial periods, unused features or time during which you chose not to use the Service.
  • If the Service is materially unavailable or fails in a way that fundamentally prevents you from using it for an extended period, you may request a refund or credit for the affected period by writing to management@bookhero.app. We will assess such requests in good faith on a case-by-case basis.
  • Statutory consumer rights under Portuguese and EU law that cannot be waived by contract are not affected by this section.
  • The Service is intended for professionals and businesses acting in the course of their trade. Where a customer nonetheless qualifies as a consumer, the mandatory statutory withdrawal or regret rights provided by law apply and are honoured on request (refunds handled manually); by subscribing and starting to use the Service straight away, you expressly ask us to begin performance during that period.

7. Acceptable use

You agree not to:

  • use the Service to violate any law or third-party right;
  • send spam, unsolicited communications or content that is unlawful, deceptive, harassing, defamatory or otherwise harmful;
  • upload malware or attempt to compromise, probe or interfere with the Service or its infrastructure;
  • access the Service by automated means in a way that imposes an unreasonable load or circumvents access controls;
  • resell, sublicense or expose the Service to third parties as a stand-alone product without our written consent;
  • reverse engineer, decompile or attempt to extract the source code of the Service, except to the extent expressly permitted by applicable law.

We may suspend or terminate accounts that violate this section, in appropriate cases without prior notice.

8. Your content and customer data

  • The Service lets you store, process and send information about your business and your customers ("Customer Data").
  • You retain all rights to Customer Data. You grant us a limited, worldwide, non-exclusive licence to host, process, transmit and display Customer Data solely as needed to operate the Service for you.
  • You are responsible for the lawfulness of Customer Data, for having a valid legal basis under the GDPR (and other applicable laws) to collect and process it, and for the relationship with the data subjects.
  • For Customer Data that contains personal data, you act as the data controller and we act as the data processor. Our processing is governed by these Terms and our Privacy Policy.
  • Processor terms (Article 28 GDPR), which you accept on signup and which serve as our data processing agreement: we process Customer Data only to provide the Service to you and on your documented instructions set out in these Terms; we bind the people who process the data to confidentiality; we apply the security measures described in the Privacy Policy; we use the subprocessors listed in the Privacy Policy and give you reasonable advance notice of changes, to which you may object; we assist you, to the extent reasonable, with data-subject requests and with breach notifications; and on termination we delete or return Customer Data, except where law requires us to keep a copy. No separate agreement is needed.

9. Communications sent through the Service

  • The Service may send messages to your customers on your behalf, including via WhatsApp and email. You are responsible for the content of those messages, for having a valid legal basis to send them, and for complying with applicable third-party platform rules (for example, WhatsApp's Business Messaging Policy).
  • We may suspend the sending of messages from your account if we receive complaints, detect abuse or are required to do so by a third-party platform.
  • Fair-use policy for WhatsApp messages: WhatsApp reminders and notifications sent on your behalf are subject to a monthly limit of 500 messages for each bookable professional included in your subscription. The limit is cumulative (reminders and cancellation notifications share the same allowance) and resets at the start of each billing cycle. Changes to the number of bookable professionals during a cycle adjust the limit pro-rated to the remaining time.
  • Once you reach the monthly limit, any remaining reminders in that cycle fall back to email for customers who have an email on file, and automatic WhatsApp delivery resumes at the start of the next cycle. This limit exists to keep the Service sustainable and to prevent abuse; we may adjust it in the future with reasonable advance notice.

10. Availability and changes

We work to keep the Service available and operating correctly, but we do not guarantee uninterrupted or error-free operation. We may perform maintenance, deploy updates and change or remove features. We will use reasonable efforts to give advance notice of changes that materially affect you.

11. Intellectual property

The Service, including its software, design, content (other than Customer Data) and trademarks, is owned by Globaluminate, Lda and its licensors and is protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable right to access and use the Service in accordance with these Terms. No other rights are granted.

You may share feedback or suggestions about the Service. If you do, you grant us a perpetual, irrevocable, royalty-free licence to use them without restriction.

12. Third-party services

The Service relies on, and integrates with, third-party providers (for example, hosting, database, email delivery, messaging and payments). Their services are subject to their own terms and policies, and we are not responsible for their acts or omissions. A current list of subprocessors is available in our Privacy Policy.

13. Suspension and termination

  • You can stop using and delete your account at any time.
  • We may suspend or terminate your access if you breach these Terms, if required by law, or to protect the Service, other users or third parties.
  • On termination, your right to use the Service ends immediately. We will retain or delete data as described in our Privacy Policy. You are responsible for exporting any data you wish to keep before deletion.

14. Disclaimer and limitation of liability

To the maximum extent permitted by law, the Service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. Mandatory consumer warranties under Portuguese and EU law are not affected.

To the maximum extent permitted by law:

  • neither party is liable for any indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, data or goodwill;
  • our total aggregate liability arising out of or related to the Service in any 12-month period is limited to the amount you actually paid to us for the Service in that period.

Nothing in these Terms limits liability for fraud, gross negligence, willful misconduct, death or personal injury caused by negligence, or any liability that cannot be limited under applicable law.

15. Indemnity

You agree to indemnify and hold harmless Globaluminate, Lda and its representatives from any third-party claim arising out of (a) Customer Data, (b) communications sent through the Service on your behalf, or (c) your breach of these Terms or applicable law.

16. Changes to these Terms

We may update these Terms from time to time. If a change is material we will notify you in advance by email or in the application. Continued use of the Service after the effective date of the new Terms constitutes acceptance.

17. Governing law and jurisdiction

These Terms are governed by the laws of Portugal, and any dispute arising from or related to these Terms or the Service will be subject to the exclusive jurisdiction of the courts of the district of Lisbon. The Service is intended for businesses and professionals acting in the course of their trade. Where, despite this, you use the Service as a consumer, nothing here removes the mandatory consumer-protection rights of your country of residence or your right to bring proceedings in the courts of the place where you live: for consumers in the United Kingdom, this includes the rights under the Consumer Rights Act 2015 and the right to your local courts.

18. Contact

If you have questions about these Terms, contact us at management@bookhero.app or by post at Globaluminate, Lda, Av. Peregrinação 6, 4 Esq, 1990-357 Lisboa, Portugal.