Simple pricing

Pick a plan. Grow without limits.

Start free today. Try Pro for 14 days when you pick Starter. Cancel anytime.

FreeTo start risk-free
0/month
  
  • 1 bookable professional
  • Up to 30 bookings per month
  • Automatic email reminders
  • Full reports
  • Public booking page
  • Email support
StarterTo get growing
17,99/month
 +4,00 €/month per extra bookable professional
  • 1 bookable professional included
  • Unlimited bookings
  • Unlimited emails
  • Full reports
  • 14-day Pro trial included
  • Email support
EnterpriseFor teams at scale
Custom
  
  • 10+ bookable professionals
  • Optional white-label
  • Dedicated SLA
  • Account manager
  • Assisted onboarding

Prices shown exclude VAT.

Emails and messages are subject to our fair usage policy.

Do the math

Pro pays for itself.

Every no-show is money walking out the door and never coming back. Plug in your numbers and see how much you're leaving on the table each month.

21
no-shows avoided/month
525 €
back into your calendar
2
days for Pro to pay back
With these numbers, Pro pays for itself 19× over just from the no-show drop. The rest is margin.
Calculation: 22 working days × 14% average no-show rate × 68% drop with WhatsApp. Conservative: many businesses report no-show rates between 15 and 20%.

Compare every plan

Everything in each plan, side by side.

FeatureFreeStarterProEnterprise
Bookable professionals included11110+
Extra bookable professional-+€8/mo+€8/moIncluded
Bookings per month30UnlimitedUnlimitedUnlimited
Public booking page
Full reports
Email confirmation
Email reminder
WhatsApp reminder (reschedule/cancel)--
Professional cancellation over WhatsApp--
14-day Pro trial-IncludedIncluded
SupportEmailEmailPriority 24hDedicated SLA
White-label---
Account manager---
The BookHero promise

What you see is what you pay. Forever.

We have used booking software that looked cheap and then charged on top. That is why BookHero was built the other way around: no commissions, no fine print, no surprises at the end of the month.

Commission on every booking you receive
Flat price. Grow as much as you want, pay the same every month.
Pay extra for every SMS, email or WhatsApp sent
Reminders and confirmations included in the plan, no hidden limits.
12-month contracts with a fee for leaving early
Cancel in one click, anytime. No questions asked.
Paid setup, training on the side, support only on the expensive plan
Onboarding, migration help and human support always included.
Your clients and bookings held hostage by the platform
Export everything in CSV whenever you want. Your data stays yours.
Price hikes mid-year without warning
Price locked while you stay a customer. We raise prices? Yours does not.

Frequently asked questions

What happens if I exceed 30 bookings on Free?

We warn you as you approach the limit. Once you reach 30 bookings in a month, your booking page stops taking new bookings until the month resets or you upgrade to Starter. Upgrading lifts the cap right away.

Can I downgrade?

Yes, anytime. If you have more bookable professionals than the new plan allows, we ask you to pick who keeps that status. The rest become admin-only and the history stays intact.

What is a "bookable" professional?

You add unlimited professionals to the system, but only those marked bookable count toward your plan and can receive new bookings. Admin-only stay on the team for history, at no extra cost. Handy when someone stops taking clients but you still want the record of past services they did.

Why pay for Pro if Starter already has everything else?

Pro is for when you need clients to actually show up. WhatsApp reminders cut no-shows by up to 68%, and priority support replies within 24h. For a business with 10 bookings a day, avoiding one no-show pays for the plan.

How does annual billing work?

You pay 12 months upfront and get the discount on the monthly rate. You can cancel and get a prorated refund within the first 30 days.

Is Enterprise really custom?

Yes. Companies with 10+ professionals, white-label, SLA or specific requirements are scoped case by case. Request a proposal with one email.

Is my data really mine?

Always. You can export bookings, clients and history at any time, in CSV. No lock-in.

Not sure which plan? Start free.

You get 30 bookings a month to try everything. Upgrade when you need to.

No card. No commitment. No fine print.